What is SEO Marketing? A Complete Guide


First, you have to understand What is SEO Marketing? It stands for Search Engine Optimization which refers to the process of improving the website’s visibility on various search engines such as Google, Microsoft, and Yahoo. 

Whenever people search for: 


  • Services that you offer;

  • Products you are selling;

  • Information in which you have expertise;

  • Related work you are working on;


If your website has good visibility in search engine results, it ultimately improves the chances of attracting target audiences that may become your future customers.  


You can hire experts like KodeGurus for SEO Services. They have provided all types of Digital Marketing Services for more than 5 years. It will help you to achieve your marketing and business goals. 


H2- How SEO Marketing is Different From PPC and SEM?


SEM and PPC are parts of Digital Marketing Services. Both are used in Digital Marketing for the same purposes.


Here are some factors that define them differently from each other:


SEO Vs SEM    


SEO helps to drive organic traffic to your website by using various marketing strategies. On the other hand Search Engine Marketing is the combination of SEO and PPC (pay-per-click). 


Here is a technical Difference for better understanding


SEO: Provide Organic traffic to your website from search engines.


SEM: It provides both organic traffic and paid traffic to your website


KodeGurus provides both SEM and SEO Services. You can visit their website for more detailed information about their services. 




SEO Vs PPC


Pay Per Click is a type of marketing in which you have to pay for clicks on Ads. In other words, in PPC the adviser charges per click for the advertisement. 


It works like Ads whenever people search for related services, products, or information offered by you.


It will show Ads for your website on the other websites to increase traffic. If the user clicks on that Ad to visit your website then you have to pay only for a click that drives users to your website.                 


Why is SEO Marketing Important?


Having an SEO-friendly website has many benefits, including attracting more customers to your website. Especially, if you have an E-Commerce Website. 


It helps to improve user experience by using various SEO Strategies. Without Digital Marketing your website will look like a home without a roof. 


According to a survey, the majority of internet users trust the information or websites that appear at the top of search results. So your website must appear on the top search engine results. 


By using an SEO Digital Marketing strategy, your website ranks at the top of search results to attract more organic traffic to your website. 


Moreover, you can become a trusted source of information like KodeGurus for customers in the market palace. 




Conclusion


In the end, SEO Marketing is a big topic that may not be possible to explain in one blog. It includes Technical SEO, On-Page and Off-Page SEO. For more information, you can visit KodeGurus where you can clear all doubts about SEO marketing. 


Additionally, you can hire KodeGurus for Digital Marketing Services. They provide you with all types of SEO-related services at affordable prices. 


Location: Chandigarh, India

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